“businessOwners / Sole Traders: What are you actually paying for bookkeeping and payroll in 2026?”
“Small business STP software ID ATO”
Signal volume, last 8 weeks
Every clustered signal behind this itch — not just the 3 free excerpts.
Who's already circling this space, and what they're missing.
A rough addressable-market figure, worked from real signal volume.
One concrete angle a new entrant could actually take.